Keyword research is a phenomonally important step in writing blogs and making video's online. Use it as kind of a start point on what to write, or talk about. We each have an abundance of knowledge and skills to share, but how do we share them in such a way that a person can find our tidbits over a google or yahoo search?
We research, we think about what the main theme of what we have to say is, and then we type it into a "keyword research tool" and it will bring up, how many times a day it is searched, and how many clicks it gets and all sorts of other information. What we have to do next is take terms that are searched oftenly, but do not get a lot of hits, I forget the exact guideline numbers. But you want to focus on terms that are being searched, and still don't have an incredible amount of competition. Done right, I am sure you could easily out rank over a million other pages on the net.
Then we work our brainstorming from the best keyword sticking to the theme we decided on.
For more great information check out Mentoring For Free, we offer 10 live training calles each week, and one of them is all about advertising and marketing on the internet, we even have a few recorded calls on how to effectivly choose keywords and then write about using words and phrases common to the industry.
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