Ad Copy - A quick lesson on writing adds

Well, I have been bad.  I am getting behind in my studies, and the evil procrastination is invading my mind once more.  How hard it is to squash a horrible habit that has been ingrained into my mind for the past 26 years or so.  Anyways, I feel very bad now when I procrastinate.  So that is the beginning of demolishing that evil little habit.  But onwards!

  I just wanted to share today something I learned in my Mentoring For Free program.  It is called Ad Copy.  Or a way to write eye catching, inspiring advertisments that draw the attention of others.  I developed an Acronym for it - BOG-OP!  LOL.  It is story-telling whilst marketing, great powerful stuff I think.

Benefit - Briefly describe the benefit of the product or service you are marketing.  What does your product do that sets it apart from its competitors?  How will it benefit its users?

Occupation - Think of what your target audience may do for work, and include this in your ad.  

Geography - Where might someone who uses your product or service live?

Odd Numbers - Use odd numbers when stating the time frame or effects of your product.  Because people seem to relate to odd numbers better then even ones, or they are more believable I don't really know which, but it works!

Personality - Include the an overview or single word description of one of the main personalities of the person in your story, so that you can make him or her a person rather then an ad.

And of course with all great things the biggest step is always testing to make sure it works, tweak a word here, tweak a word there, wait a week.  Check the response, tweak a word or a number, wait a week, check to see how well it is doing and so forth.  Test Test Test.  That is very very important.

That is it for today, happy writing.  Regards, Chysom Scott.